Our Story

HiYa began not with capital, but with courage.

Back in 2017, it was just one woman’s unwavering belief — that with effort, trust, and honesty, something beautiful could bloom from nothing. With zero financial backing, HiYa took its first steps as a humble reselling venture. No shopfront, no inventory — just time, consistency, and a deep passion to make fashion both accessible and personal.

Each milestone we’ve crossed speaks of quiet growth — not just in numbers, but in purpose and vision. What began with a few trusted suppliers grew, slowly but surely, into a loyal circle of customers who believed in us.

In 2020, HiYa took its first bold leap: direct sales via WhatsApp, with carefully curated ready-to-wear collections. It was still simple, still intimate — and it resonated deeply, especially in uncertain times.

By 2022, we expanded into customization — offering stitching, aari embroidery, and saree pre-pleating. These weren’t just services; they were thoughtful additions to make every woman feel seen, styled, and celebrated.

Then came our biggest transformation.

In 2023, HiYa evolved from an online journey into a full-fledged fashion unit. What started as a passion project became a brand. With a boutique setup in Pallavaram, HiYa became a home for creativity, community, and craftsmanship.

Today, HiYa Boutique stands as a reflection of years of perseverance and love — now with our own brand label, fulfilling international orders, and a growing online presence.

HiYa is not just a boutique.
It’s a journey.
A dream.
My third child.

Born from faith. Raised by hard work. Nurtured with love.

Step into HiYa — where every thread tells a story, and every design is made just for you.